Get to know the basics of handling different social media accounts. The most three basics things that all the web marketers including you must do to keep your customers interested in your business.
Social Media can be proven as great for business as well as your individual promotion. It can provide you free customers or visitors just by posting some updates/posts/tweets regularly.
But the thing that haunts most of the web marketer is that many people does not use all the social media websites. If they use Facebook, they may not use Google+ or Twitter. And in many cases, they use all the the top social media websites. So the question is “How to deal with these customers and what should i do to keep them interested in buying your products?”.
The answer to the above question is not so simple. If you really want to know everything, I suggest you to read How Customers Think: Essential Insights into the Mind of the Market.
But as usual, we guys are pretty much busy and don’t have enough time to read that book. This is why I decided to read a new article which lists only 3 basics that you should follow while handling multiple social media accounts for business.
1: Keep Your Voice Coherent
There is misconception inside the mind of most of the web-marketers that by writing/posting different updates on social media websites, I will get more result.
You must be aware of the fact that there are some customers who are linked to your business with multiple social media platforms. For example, they might connected to your business with Facebook, Twitter as well as Google+.
Generally these customers are more interested in your products or services and your company is more likely to earn profit from these customers. So make them annoy should not be on your To-Do list.
The most basic thing or most basic etiquette for handling multiple social media account is to post coherent updates. For example, if use post an offer on Facebook such as “Limited Time: Grab 40%+20% off on all the bed sheets“, then you should post similar tweet on Twitter or might be slightly different vocabulary like replace ‘Grab’ with ‘Get’.
2: Decide Your Central Aim
It’s funny but there are lot of webmasters who doesn’t know what do they want from their website’s. They don’t know whether they want more traffic on their websites or they want sell more products or services.
In case you are one among them, I suggest you to grab a paper and a pen, and start writing what would you get when you get more traffic or what would you get when your sell’s increases. Write all the pros and cons of both the options and analyze which one is best for you.
Now I guess that you know what do you want from your website.
If you want more traffic then start promoting your website on social media accounts like Twitter, Delicious, Digg, StumbleUpon etc. Note that the quality of users that you would get may not be that good.
If you want more sells then promote your website on Facebook, Twitter, Google+, Pinterest and YouTube. Among these all five, Twitter and Facebook is proved as the best way to promote your website but it totally depends on the “kind” of the website. If your website provides tutorials, I think that the best way to promote is YouTube.
3: Make Use of Offline Marketing
More traditional form of marketing can be very much beneficial for you.
Just by relying on promoting your social accounts online will not be that much beneficial for you if you don’t include the links on your company’s pamphlet, brochure, business cars etc.
Also a must thing is that you should always provide a link to your social media accounts on your company’s website. If you are handling social accounts for a blog or personal website, you can also use Facebook and Twitter widgets which are provided by Facebook and Twitter itself. If you are handling for a business website, you can use their icons and then include a
<href> attribute to link that icons with your social media accounts.